{"id":55415,"date":"2025-06-04T06:16:38","date_gmt":"2025-06-04T04:16:38","guid":{"rendered":"https:\/\/alcel.de\/uber-uns\/"},"modified":"2026-04-15T06:40:17","modified_gmt":"2026-04-15T04:40:17","slug":"about-us","status":"publish","type":"page","link":"https:\/\/alcel.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;main_secondary_section &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;top right&#8221; background_color_gradient_stops=&#8221;rgba(244,244,244,0.85) 42%|#f4f4f4 63%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2025\/12\/alcel-logo.svg&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; background_horizontal_offset=&#8221;10%&#8221; background_vertical_offset=&#8221;15%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;main_secondary_section_row &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;About us&#8221; module_class=&#8221;common_htags&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;vision_section&#8221; module_class=&#8221;pt80 pb80&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;mobile_flex_row&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2026\/04\/Our-vision-img.jpg&#8221; alt=&#8221;Our vision&#8221; module_class=&#8221;full_image_width maxheight600&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Our <span>vision<\/span>&#8221; module_class=&#8221;common_htags mb10&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;On equal footing for mutual success&#8221; module_class=&#8221;common_htags&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;fonts_20&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Building long-term partnerships that benefit both sides is our trademark. In this way, we support German and European companies in improving their cost structure and competitive position. At the same time, we promote promising Indian companies that benefit from export sales and know-how transfer. Last but not least, these companies serve as a \u201cbridgehead\u201d through which many customers also explore sales opportunities in India.<\/p>\n<p>It is important to us to treat each other with integrity, fairness, and respect. That is why we only work with companies that respect the interests and intellectual property of their partners, but also value working conditions and environmental compatibility in their own production.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;angebot_section&#8221; module_class=&#8221;pt80 pb80&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(249,249,249,0.5)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;mobile_flex_row_col&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;A strong <span>foundation<\/span>&#8221; module_class=&#8221;common_htags mb10&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;fonts_20&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]From the initial idea to series production, we provide comprehensive support for establishing Indian suppliers. To this end, we discuss with our customers which categories are suitable for purchasing in India and research potential suppliers through our extensive network. Working closely with our customers, we support the product and process development of the selected supplier and, if necessary, provide reference samples for evaluation. [\/et_pb_text][et_pb_code module_class=&#8221;fonts_20&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"read_more_text_en\" > <!-- [et_pb_line_break_holder] --><pee>Once approval and ordering have been completed, we coordinate the ongoing order processing. Our customers do not have to delve into the intricacies of Indian contract law, because we provide the simplest possible interface: a contractual partner under German law.<\/pee>  <!-- [et_pb_line_break_holder] --><pee>In addition, we remain closely involved with our customers throughout the entire collaboration. We monitor compliance with quality standards, promote the continuous development of suppliers, and ensure smooth communication between all parties involved\u2014across cultural and linguistic differences. In this way, we ensure that every project is implemented successfully, not only technically but also organizationally.<\/pee> <!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><a href=\"javascript:void(0);\" class=\"read_more_btn_en\">Read more<\/a>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2025\/12\/Ein-starkes-Fundament-bild-en-img.png&#8221; alt=&#8221;A strong foundation&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;verantwortung_section&#8221; module_class=&#8221;pt80 pb80&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_class=&#8221;mobile_flex_row&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2025\/07\/solarzellen-bild.jpg&#8221; alt=&#8221;Our responsibility&#8221; module_class=&#8221;full_image_width maxheight600&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Our <span>responsibility<\/span>&#8221; module_class=&#8221;common_htags mb10&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;fonts_20&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In line with our corporate identity, we do not serve profit interests alone. We want to maintain and increase the trust placed in us by our partners. <\/p>\n<p>However, our responsibility towards society is also an integral part of our corporate policy and does not end at our company&#8217;s boundaries. When selecting suppliers, we attach great importance to environmentally conscious production and the protection of employee interests. A clear rejection of corruption of any kind runs through all our business activities.<\/p>\n<p>Last but not least, we consider it an honorable task to promote understanding between India and Germany through our work and to replace prejudices on both sides with mutual appreciation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(249,249,249,0.5)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;text_center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Our <span>precision products<\/span>&#8221; module_class=&#8221;common_htags mb10&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;fonts_20&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ALCEL supplies high-precision products in the following areas, among others:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; module_class=&#8221;produkte_main_row&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Engine parts&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NjUzIn19@&#8221; image=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2025\/07\/Motorenteile-bild.jpg&#8221; alt=&#8221;Engine parts&#8221; module_class=&#8221;produkte_blurb&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;link_option_url,url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NjUzIn19@&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Standard tooling components&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MDc4In19@&#8221; image=&#8221;https:\/\/alcel.de\/wp-content\/uploads\/2025\/07\/Werkzeugnormalien-bild.jpg&#8221; alt=&#8221;Standard tooling components&#8221; module_class=&#8221;produkte_blurb&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;url,link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MDc4In19@&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building long-term partnerships that benefit both sides is our trademark. In this way, we support German and European companies in improving their cost structure and competitive position. At the same time, we promote promising Indian companies that benefit from export sales and know-how transfer. Last but not least, these companies serve as a \u201cbridgehead\u201d through [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-55415","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - ALCEL TRADING COMPANY<\/title>\n<meta name=\"description\" content=\"Building long-term partnerships that benefit both sides\u2014that is our trademark. 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